S2-E38.1 – Motivating Underserved Patients To Participate In Clinical Trials

Global Liver Institute Founder and CEO Donna Cryer hosts Medidata Vice President Alicia Staley, knowRx co-fonder and Chief Medical Officer Dr. James Powell and Global Liver Institute Director of NASH programs Jeff McIntyre in an eye-opening discussion about what it takes to recruit diverse patients into clinical trials.

In this conversation, the group discusses why motivating diverse patient populations is key to creating appropriately diverse clinical trial populations in NASH and NAFLD. Alicia Staley describes her key principles as “collaboration and building collateral.” Listen as she and the other panelists discuss actions and programs that are key to success, including a primer on what not to include as patient qualification criteria.

TOPICS: Diagnostic Tests, DrugTrial, Global Liver Institute, NAFLD, NASH, Patient Advocacy, population screening, TrialDesign, Medidata, knowRx, patient focused drug development, patient empowerment, GLI Advanced Advocacy Academy

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Sponsoring partnerships with SurfingMASH present a multifaceted avenue for companies seeking to amplify their brand presence and engage with targeted audiences.